EdJourney

UX Role

Team

Tool

My Contributions

UX Research
Designer

4 members

Figma

Formative Research
Prototyping
Visual Design
Usability Testing
Design System

Problem Background

Our project revolves around empowering high school students to make well-informed career choices by bridging the knowledge gap. Through our user-friendly platform, we provide virtual training opportunities, foster engaging discussions, offer mentorship possibilities, and keep students informed about relevant meetups. We've embarked on a journey of understanding our users through interviews and refined our platform iteratively.

"How can we effectively inform individuals about the diverse range of global opportunities and empower them to make informed decisions when selecting their career paths?"

Pain Points

Lack of Direction:

Many individuals, including high school students, lack clear guidance on how to achieve their career goals and what steps to take. They often struggle to determine the best path to pursue their aspirations.

Unclear Roadmaps:

Even if someone has a career goal in mind, they often lack a clear roadmap or actionable steps to reach it, leading to uncertainty and frustration.

First-Rate Materials

We have strict standards when it comes to what we produce and never compromise on quality. This is especially true when it comes to the first-rate materials we use. Our customers deserve the highest level of products on the market, and we work tirelessly to maintain those standards.

Inaccurate Career Assessments

Common methods like career quizzes and aptitude tests often provide inaccurate results, leaving individuals with misleading information about their ideal career paths.

Solution

EdJourney is a personalized career exploration app that helps users uncover career opportunities, offers tailored guidance, connects with mentors, and provides valuable resources to make informed decisions about their career paths.

Jump to Solution

Key Features

Virtual Training with Industry Experts

Virtual training offers students the opportunity to participate in expert-led, pre-structured sessions, providing valuable insights and knowledge directly from industry professionals. It's a flexible and accessible way to enhance skills and gain real-world expertise.

Mockup promoting virtual training sessions with industry experts. The image depicts individuals participating in online training sessions led by professionals in their respective fields.

Personalized Career Mentorship Sessions

Mentorship program allows students to easily schedule one-on-one sessions with experienced professionals, providing them with personalized career guidance and answers to their specific questions. It's a valuable resource for students seeking direction and insights to make informed decisions about their future.

Networking Meetups with Industry Experts

Our meetups offer students the chance to register for engaging gatherings where they can connect with industry experts and peers who share their interests. These events provide valuable opportunities for both learning from experts and networking with like-minded individuals, fostering personal and professional growth

Career-Driven Community Discussion Board

Community platform serves as an open discussion board where students, professionals, and experts can freely seek advice, ask questions, or share insights about anything related to career development. It's a collaborative space designed to foster knowledge sharing, mentorship, and meaningful connections within the career-focused community.

Design Thinking

Diving Deeper in the Process

Formative Research

To empathize with our potential users, we chose to conduct user interviews. Once we had a clear idea of the problem our target users were facing, we brainstormed as a team and came up with potential solutions to solve the problem. Out of a pool of ideas, we finalized 4-5 ideas, combined them to create a single solution and created user flows and information architecture for the same. tell this in a better ways

Interviews

After conducting in-depth interviews with a diverse group of participants, including a high school student, two college students, and a working professional, our research unveiled the very real challenges people face when seeking career guidance.

Observations

What we found was that individuals often turn to online courses in their quest for direction, only to discover they receive information on 'what' to do but not the crucial 'how' to achieve their goals. Our insights shed light on a significant gap in guidance and practical solutions for those navigating their career paths.

Not all high school students are deeply concerned about their career paths. I realized that I enjoy front-end work more than data structures. Exploring different paths is key to discovering one's preferences.

Interview quotes

User Patterns and Theme

52%

American Workers Considering Career Change, indicates challenges in early career choices.

80%

Valuing Professional Guidance for Informed Career Decisions

200 Millon

A significant number of status dropouts within the age range of 16 to 24, highlighting the issue of young people disengaging from formal education.

$87.6 Billion

Investment in Corporate Training and Development Across the United States

Ideation

To fully explore the landscape of possibilities, we engaged in three intensive brainstorming sessions. During these sessions, our primary objective was to extract the very best ideas from our team members. Subsequently, we translated these insights into refined screens and meticulously crafted user flows to create an optimal user experience.

Storyboarding

I wanted to ensure that I considered all the significant aspects of our problem statement when choosing solutions. We are planning to provide solutions to our users where they can connect with mentors, have training sessions to get real-world experiences, get informed about meet-ups, have segments for particular professions and have a community to ask any questions related to their careers as it addressed all the problems that primary and secondary research suggested the target users are encountering while also being economically, socially, and technically feasible.

Sahil, working as a QA developer is not happy with his work life and wants to switch to a product designer role. He has no idea how to switch his career and is confused. He gets to know about Edujourney, a platform to help make better career-related decisions from his friend. He explores the platform and gets a clear path toward becoming a product designer and finally lands a job in one of his dream companies as a product designer

Storyboard illustrating Sahil's career transition journey, depicting his desire to switch careers and the need for a proper path. Scenes show Sahil reflecting on his current career, feeling dissatisfied, researching new opportunities, seeking advice from mentors or career counselors, exploring different paths, and ultimately finding clarity and direction for his career transition.

Designs

Prototyping

We created the high fidelity in Figma to accurately represent the final application. This allowed us to ensure that our design met the users' needs and that the users could use the design effectively. We used a dark theme user interface since dark UI is gentler for the eyes than blue light.

Nunito

Primary

Aa

Regular

Aa

Semi Bold

Aa

Medium

Aa

Bold

#174DD4

#01BC82

Secondary

#FE3C77

#FEC625

Logo

Nav Bar

Footer

Card

RSVP card for an event, featuring options to confirm attendance. The card includes fields for the user's name, event name, and RSVP button. Users can easily respond to the event invitation directly from the card

Explore it on your own

Evaluation and Testing

To assess the design choices and overall effectiveness of the "EdJoureny" career exploration website, we conducted a series of assessments, including expert reviews, heuristic evaluations, and usability testing with potential users. These evaluations provided key insights into what worked well and what could have been improved.

What worked well?

Users highly valued the platform's diverse career resources, including virtual training, personalized mentorship, and networking meetups.

What could have been done better?

Enhancements suggested include implementing an onboarding tutorial for user guidance and could provide more information on the community page.

My learnings

User-Centered Design:

The project highlights the importance of starting with user research, including interviews and observations, to deeply understand the challenges and needs of the target audience. This approach ensures that the platform is designed to address real user pain points effectively.

Continuous Improvement:

The iterative nature of the project, as indicated by the refinement based on user feedback, highlights the value of continuous improvement in design and development. Recognizing that user satisfaction and usability can be enhanced over time, the project team actively seeks ways to make the platform more user-friendly and effective.

Comprehensive Solutions:

The platform's incorporation of diverse features, such as virtual training, personalized mentorship, networking, and community support, emphasizes the importance of offering a well-rounded solution for career exploration. Users benefit from a multifaceted platform that caters to their various needs.

Data-Driven Decision-Making

The project underscores the importance of using data and insights from user interactions with the platform to make informed decisions. Analyzing user behavior, preferences, and engagement metrics can guide feature development and fine-tuning, contributing to a more effective and user-friendly platform.